The Beef Brief – Strength in Numbers with Joe Groggins

This episode of the Beef Brief features Montana rancher and auction market owner Joe Goggins as he reflects on a landmark producer gathering held earlier this year in Denver. What started as a conversation among agricultural stakeholders has grown into a grassroots movement, with cattle producers across the country signing on to protect the future of family farms and ranches. Joe shares how the campaign is gaining traction at auction markets and online, and why standing together on shared priorities gives producers a stronger voice in shaping the industry’s future.